Easily visible both in the day and at night, channel letters are a popular type of exterior signage. They are typically made from metal or plastic and incorporate custom lighting.
Front-lit Channel Letters.
With front-lit channel letters, the light is built into the letter and shines through the plastic top layer.
Back-lit Channel Letters
Also called halo-lit letters, these letters are typically set a few inches in front of the wall to allow the lights in the back of the letter to cast a glow upon the exterior wall behind it.
Channel letters can be mounted directly onto the building’s wall or onto a raceway. A raceway is a “track” running the length of the channel letters.
Used most commonly on the front of a building, these letters draw attention to your storefront and make it easily recognizable from the street.